Advertisers have spent decades perfecting the art of hijacking human attention, so the natural next move is teaching algorithms to recite brand slogans on command. At Cannes, the same marketers who once chased eyeballs now openly discuss how to influence chatbots that have no eyes, no wallets, and zero interest in prestige festivals.
The pitch is dressed up as adaptation, but the reality is simpler: if the machines start summarizing the world, someone has to pay to make sure their product appears first in the summary. It's the attention economy applying for its own extension, this time with fewer humans in the loop.
