A fresh survey found that sixty percent of consumers actively dislike seeing AI references in brand messaging. Companies keep treating AI-generated copy as the next big referral play anyway, convinced the tech somehow makes them look innovative rather than lazy.
The logic appears to be simple: if a tool can spit out thousands of posts, then volume must equal relevance. The survey data suggests the opposite. Consumers recognize the automated tone immediately and file it under "please stop." Yet the push continues because internal metrics reward any mention of AI, not actual engagement.
WordPress VIP’s findings highlight the gap between corporate dashboards and real human behavior. Executives celebrate efficiency gains while readers scroll past the results without clicking. No one is impressed by the label; they’re just tired of reading it.
The core problem isn’t the technology itself. It’s the assumption that slapping the term on everything will override basic taste. The survey indicates consumers have already made their choice.
