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Desk 39 / 46 · Culture · August 14, 2026

Under Armour Put The Rock in the Trade Pile

Ten years, a logo, a UFC collab. Then Under Armour called him a distraction.

Are they serious? Under Armour put The Rock in the trade pile after ten years, a logo, and a UFC collab, then called it a cordial decision focused on the core business while they sell the last of him through October. He kept the trademark the whole time and you still dressed the leftover hangers as strategy. You dressed it as a natural conclusion. You discovered the hangers weren't moving. Save it for the hangers.

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