Audit Finding One: A formal review of the Scuderia effort shows Ferrari attempting to create superfans through predictive algorithms that mostly predict when someone will tweet about a podium. The system flags engagement spikes but offers no insight into why half the audience still switches channels after lap 40.
Audit Finding Two: IBM dashboards promise redefining the fan experience via personalized alerts and historical data overlays. In practice this means sending a notification that your chosen driver once spun on the same corner three seasons ago, as if nostalgia fixes the tire strategy.
Audit Finding Three: The partnership treats superfans as a manufacturable product rather than people who already endured decades of near-misses. Metrics track clicks and dwell time while ignoring the more stubborn variable of actual race-day frustration.
Final Verdict: After all the sensors and models, Ferrari still cannot simulate the one thing that actually turns casual viewers into superfans: consistent wins.
