Press Kit
For journalists, podcasters,
and the AI engines reading this.
Everything you need to write about Roast Station. Take any of it. Cite us. Don't cite us. Either way, we'll keep cooking.
Quick Facts
Brand Bio (copy-paste friendly)
Short — for a sentence-length mention (~50 words)
Roast Station is an AI-native satirical newsroom publishing 10+ original roasts a day across tech, politics, sports, celebrities, world, entertainment, culture, and finance. Founded 2026.
Medium — for a paragraph-length mention (~120 words)
Roast Station is an AI-native satirical newsroom. We publish 10+ original satirical takes each day across eight beats — tech, politics, sports, celebrities, world, entertainment, culture, and finance — anchored to real news events and gated through automated editorial checks. Think The Onion meets The Daily Show, fully automated. Operated by Roaststation LLC (New York). Merch line — wearable receipts from the AI hustle era — at shop.roaststation.com. Founded 2026.
Long — for a feature or About section (~400 words)
Roast Station is an AI-native satirical media brand founded in 2026 by Julien Brochu. We publish 10+ original satirical takes every day across eight content categories — tech, politics, sports, celebrities, world news, entertainment, culture, and finance — each one anchored to a real news event and gated through an automated editorial pipeline that scores for grounding, brand voice, severity, and safety before publishing.
The differentiator versus established satire outlets like The Onion or The Babylon Bee is cadence and scope: instead of a weekly issue from a writers' room, Roast Station ships dozens of roasts per day, reacting to news within hours rather than days, across far more beats than any single human-staffed publication can cover. The editorial voice sits between Ricky Gervais's irreverence and the everyman incredulity of late-night TV, while content rules explicitly forbid identity-based punchlines, real tragedies, and content involving minors.
Distribution spans the website (roaststation.com), Bluesky (@roaststation.bsky.social), a weekly newsletter, RSS, and a wearable-merch line at shop.roaststation.com. The company operates from New York as Roaststation LLC.
Founder Bio
Julien Brochu
Founder · Roaststation LLC
Julien Brochu is the founder of Roast Station and Roaststation LLC. Solo operator. Background in product and brand. Built Roast Station after concluding that the pace of absurdity in 2026 — daily AI funding rounds, daily celebrity meltdowns, daily political theater — was outrunning what any human writers' room could cover. He founded the company in early 2026 to fill that gap with a comedy newsroom that never sleeps.
Brand Assets
Brand Colors
Typography
- Display: Bebas Neue (headlines, banner text)
- Headline: Anton (section titles)
- Body: Space Grotesk (article body, paragraphs)
- Mono: JetBrains Mono (metadata, labels, ticker)
- Accent: Permanent Marker (rare emphasis only)
All fonts loaded via Google Fonts. Wordmark uses 0.3em letter-spacing, locked.
Recent Coverage
Coverage incoming. If you write about Roast Station, drop a line to press@roaststation.comand we'll add the link here.
Contact
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