# Under Armour Put The Rock in the Trade Pile

> Ten years, a logo, a UFC collab. Then Under Armour called him a distraction.

Canonical URL: https://roaststation.com/roasts/1eirco-the-rock-got-put-in-the-trade-pile
Markdown URL: https://roaststation.com/roasts-md/1eirco-the-rock-got-put-in-the-trade-pile
Beat: Culture
Published: August 14, 2026
Source title: Dwayne Johnson ends Under Armour partnership, retakes Project Rock brand
Source URL: https://www.sportsbusinessjournal.com/Articles/2026/08/14/dwayne-johnson-ends-under-armour-partnership-retakes-project-rock-brand/
Tags: dwayne-johnson, under-armour, project-rock, sportswear

## Article

Are they serious? Under Armour put The Rock in the trade pile after ten years, a logo, and a UFC collab, then called it a cordial decision focused on the core business while they sell the last of him through October. He kept the trademark the whole time and you still dressed the leftover hangers as strategy. You dressed it as a natural conclusion. You discovered the hangers weren't moving. Save it for the hangers.

## Reader routes

- [Subscribe](https://roaststation.com/subscribe): Compare Free, Vulgar, and Unhinged.
- [Sponsor](https://roaststation.com/sponsor): See commercial sponsorship options.
- [Contact](https://roaststation.com/contact): Sponsorships, partnerships, and publisher contact.
- [Headlines](https://roaststation.com/headlines): Browse the newest desk entries.
- [Roast Terminal](https://roaststation.com/roast-terminal): Open the terminal-style archive.