# ESPN Hired Creators to Sell Its First Super Bowl

> The first Super Bowl on ESPN. The plan is other people's followings.

Canonical URL: https://roaststation.com/roasts/6q82iu-espn-hired-creators-for-the-super-bowl
Markdown URL: https://roaststation.com/roasts-md/6q82iu-espn-hired-creators-for-the-super-bowl
Beat: Sports
Published: August 15, 2026
Source title: ESPN Taps Sports-Centric Creators to Promote NFL Season and Super Bowl
Source URL: https://variety.com/2026/tv/news/espn-creators-nfl-diana-flores-chase-murman-simone-scott-1236827688/
Tags: espn, super-bowl, creators, nfl

## Article

What are we doing at ESPN? You landed the first Super Bowl on your air and the first move is a creator network to tell that story in authentic ways. Kaitee Daley said it out loud, which means the campaign is other people's followings. That's the pose. The game is the product. The borrow is the campaign. Don't play us with authentic.

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